Hello! Welcome to our final class!

Final Presentations
Chip Kidd, Michael Bierut, Maira Kalman & Paul Scher (?)

FINAL DUE
Please make sure your final greeting card for the bakery of your choosing is saved with your name on it, into the dropbox folder titled: ‘Assignment7-FinalGreetingCards’Please note your final file should be saved as both the original Photoshop (.psd) or Illustrator (.ai) file (with your name on it) and it should also be saved as a PDF (with your name on it).

In-class
At 3:30 we will have a final critique of your work. Be prepared to present your work as though you were presenting to the client.
You should be able to explain to the class why it is an appropriate solution based on:
1. the client’s needs,
2. the target audience, and
3. the goals of the assignment.

See you Monday!

Geneveive

Hello – We are so close to the grand finale!

DUE: First draft of holiday card

In-Class

• Class critique of sketches and first draft of card
• Make sure your moodboard is saved in the dropbox and reflects the required three categories:
  1. existing brand of selected bakery
  2. ideas and associations related to new years
  3. aspects of New York City that could be used for bakery promotion
• Presentations: Stephan Sagmesiter, Michael Bierut, Louise Fili, Tibor Kalman & Maira Kalman
• In-class final quiz – save card into dropbox folder

Lesson

• Discussion of paper and production

Homework
Final card DUE

Greetings!

Announcement
Poster session. The posters you designed for Project 1 will be printed out and presented at the Learning Community Poster Presentation on Dec. 4th & 5th

1. Poster Presentation – Atrium First and Ground Floors
Wednesday, December 4 (11 AM-4 PM) and Thursday, December 5 (10 AM-3 PM)
Please try your best to stand by your posters during these days and times.

2, Awards Ceremony – N119
Thursday, December 5: Reception: 12-12:30 PM Ceremony: 12:30 – 2 PM
Poster Presentation Wrap Up, Thursday, December 5 2:30-3:00 PM

In-Class

• Class critique of sketches and moodboard
• DUE sketches of holiday card as well as moodboards showcasing research for promotional season-greetings card for Bakery.
  Moodboard must show:
  1. existing brand of selected bakery
  2. ideas and associations related to new years
  3. aspects of New York City that could be used for bakery promotion
• Presentations: Stephan Sagmesiter, Gail Anderson, Tibor Kalman & Maira Kalman
• Make sure your project 1 is finalized and saved in dropbox folder. I must have by end of class.

Lesson
Mask and Textures

Homework
Start designing first card – draft due next week.

Greetings!

In-Class

• Presentations: Yuko Shimizo, Matteo Bologna, Stephan Sagmesiter, & Gail Anderson
  If time allows, this will be the last chance to present: Saul Bass
• DUE Moodboards showcasing research for promotional season-greetings card for Bakery. Moodboard must show:
  1. existing brand of selected bakery
  2. ideas and associations related to new years
  3. aspects of New York City that could be used for bakery promotion
• Develop concept sketches for cards

Lesson
Color RGB vs CMYK
Selections continued
Illustrator into Photoshop and vice versa

Homework
Concept sketches for cards. Make sure you include a border around the card.
Dimension sizes. Bring in a mock-up of your card

Hello – Only four more weeks left to go!

In-Class

• Presentations: Steve Brodner, Fabien Baron, Yuko Shimizo, & Matteo Bologna
  If time allows, this will be the last chance to present: Saul Bass, & James Victore
• Final Critique of Poster – make corrections and re-submit to dropbox

Introduction to Project 2:
Promotional Holiday Greeting Card for a Bakery: ADV1162_Project2Overview

Please review the following sites for inspiration:
http://www.katespaperie.com/store/category/greeting_cards/everyday_greeting_cards
http://www.paperpresentation.com
http://www.printicon.com

Homework:
1. Make corrections to Poster and re-save into Dropbox folder
2. Choose a bakery and begin mood-board

Hello – welcome to week 10!

DUE Today
FINAL draft of your poster is DUE end of class Monday.
You must save your final illustrator file (AI and a PDF) into the class dropbox folder with your name by end of class Monday. If it is not in there you will not get credit for the project.
The Grace Gallery student show goes up next week. So this Monday is the FINAL deadline to submit your poster.

In-Class

• Review of your poster. I will come around and work with you indvidually.
• Lab-time to work on poster – FINAL DUE end of class Monday
• Class Presentations post-poned until next week (week 11). We will use the class time to finish off the posters.

Lesson Review – Download this template: ADV1162-PosterTemplate.ai

• I will be providing you with the final logo and mission statement (see link above). We will discuss how to use it tomorrow in class.
• Type and Creating Outlines: http://www.dafont.com/

Homework

• Introduction to project 2

Hello – welcome to week 9!

DUE Today
Second draft of poster
ADV1162-PosterAssessment-Rubrics

In-Class

• Review Checklist
• Lab-time to work on poster – FINAL DUE NEXT WEEK
• Student Presentations: Steve Brodner & Fabien Baron – If time allows (Saul Bass & James Victore)

Lesson Review – Week8-Lesson (<– Download!)

• Scanning Art work
• Photoshop Selections
• Photopshop Color – RGB vs CMYK
• Illustrator – Live Trace

Homework

• Final draft of poster due next week

Hello – welcome to week 8!

DUE Today
First draft of poster

In-Class

• Midterm Assessment – Checklist
• Lab-time to work on poster
• Student Presentations: David Carson, Saul Bass, & James Victore

Lesson – Week8-Lesson (<– Download!)

• Scanning Art work
• Photoshop Selections
• Photopshop Color – RGB vs CMYK
• Illustrator – Live Trace

Homework

• Second draft of poster due next week

Hello – welcome to week 6!

In-Class
1. Class presentations start today: Paula Scher, Milton Glaser, & Arem Duplessis
2.  Scavenger Hunt. Meet with your design teams from last week. See handout: ADV1162_Research

Lesson
Continue working in Photoshop. Continue working on your Mood-board. Your mood-board should (make sure you review the list your group came up with from last week):

• Create a user profile based of your target audience: New York City 5th and 6th Graders
• Create a client profile based on your client’s needs: GrowNYC

Homework

• Review your notes from the Scavenger Hunt
• Present research on Openlab – see Professor Dever’s class (ENG1101 D386)
• Finalize moodboard
• 2 rough pencil sketches of poster concept. Sketches must show to different possible solutions to the poster assignment. Include a border and stick with black and white for now.