Hello – Welcome to Week10!
In-Class
>> GRA student surveys
>> Due today: set up of your project deck (the booklet) in InDesign (see Week9 for details)
Lab time to work on wherever you are with project.
-> Logo design/ identity
-> Project Deck layout
-> Product design/ Packaging
>> Lesson
-> Brushes
-> Perspective Grid. Here is a good follow up tutorial relating to today’s lesson: http://www.youtube.com/watch?v=Gp6kR3Hs8vI
>> Discuss class field trip to Society of Illustrators
Next week is spring break. After spring break we will focus on the ads, packaging and promotional materials.
Homework
DUE: I would like to collect a PDF draft of your booklet the week we come back from spring break. This should include:
1 Cover
2. Copyright page: your name, project name and date
3. Table of Content
4. Statement and description of problem / Design Concept – a summary of the solution, with stated goals and objectives of the project
5. Historical overview – documentation of research (highlights of historical context)
6. Assessment of current industry. Find at least three examples of products you feel are well presented in the marketplace. (They do not have to be the same subject matter as your product.) You should find examples to use as inspiration and guidance.
7. Assessment of marketplace. How is your product unique to the marketplace? What other products are similar to yours and currently available? How will your product distinguish itself from competition?
8. Final identity design (include logo clear-space details and size specifications. Look at the student examples that I provided in class for guidance on this.)
9. Style Guide (see handout – Week9)
10. Product rendering – created in Illustrator
