Hello. I hope you all enjoyed the long weekend.

In-class
Due: Over the break everyone was supposed to finish off their moodboard relating to the ‘Get Out the Vote’ poster campaign. (you did  not need to print, the .psd file is fine). Moodboards – also known as your research board should be made in Photoshop – import images into the document from the web, the way I showed in class: (8.5 x 8.5” – 300 dpi [high res]) See handout: ADV1162 InspirationBoard posted week2.

ADV1162-ProjectOverview

Principals of good poster design:
ADV1162_DesignPrincipals

Lesson in Illustrator
-> Pen tool
-> Compound Paths & Compound Shapes
-> Brushes
-> Type tool
-> Creating Outlines
-> Blob tool – Eraser tool
-> Masking

Class presentations: Milton Glaser & Stever Brodner

Lab time
Break into small groups to construct a 6-8 word question or statement that captures the theme of everyone’s mood board. This question or statement will become the basis for the tagline of your poster.

Homework
Poster Development – 3 pencil or ink sketches of your poster based on the tagline you came up with in class.

Strategy Develop a visual hierarchy of all the required visual elements. Create a few sketches to explore different possibilities for your layout. Think about using type as metaphor to visually communicate your analysis, or point(s) of view on the subject. Experiment with a variety of approaches. Don’t assume first ideas and solutions are the best. Take chances, you can always tighten things up later. Select a series of words from your phrases, edit the words down to a series of syllables, literal meanings have less significance here. Experiment with type and composition perhaps focus on the expression through the letterforms themselves, as well as through their arrangement on the page.

Sketches can be smaller than final poster dimensions. Vertical or horizontal layout – up to you. I will review your interim compositions (sketches) next week and from there you will begin to develop one final solution of the poster.

Next week we will review the sketches and begin poster design.